Asha May
Customer Growth Strategist, CX 4 Growth
As an experienced customer growth leader, I strategically influence strong customer retention and turbo charge revenue growth for SaaS organizations. By tapping into customer insights, I build programs that are the connective tissue across the customer journey to make value realization the goal, renewal a non-event and expansion and advocacy the reward.As a people leader, I enjoy developing talent, motivating professional growth and creating an environment that supports creativity and collaboration.
As a team member, I appreciate the camaraderie that develops through brainstorming and working together to accomplish big things - for our customers, for the team, for the company and for ourselves.
* Customer Experience Strategy & Measurement - 90%+ retention: Create consistent customer engagement across their journey, from executives to champions to users. Analytical, driven, and versatile, identify key performance indicators (KPIs) and repeatable best practices to improve outcomes.
* Customer Lifecycle Marketing - 70%+ expansion: Drive sustainable revenue growth through targeted, omni-channel strategies from pre-sales to expansion.
* Customer Advocacy - 130% of active customer advocate goal achieved within first 6 months: Proven advocacy framework, internal enablement, technical foundation and cross-functional partnerships.
* Digital Experience - 22% faster time to first value: Digital-led strategies, leveraging Community as the foundation, from onboarding, adoption, support, ideation to loyalty that accelerate and scale product adoption.
* Community - 20% CSM operational efficiency: Increased feature adoption, increased customer self-service, increased portfolio awareness.
* Customer Success: 100% customer account retention as a strategic partner and advocate for customers throughout the customer lifecycle.
* SaaS Expertise: Deep understanding of SaaS products, as well as user/developer communities. Expertise differentiating SaaS companies in Cybersecurity, AI/ML and data, including advancing SaaS product adoption.
Care to connect? Let’s talk about:
Customer Success | Customer Lifecycle Management | Customer Engagement | Customer Experience | Customer Advocacy | Customer Journeys | Customer Advisory Boards | Customer Loyalty | Customer Loyalty Measurement | Customer Retention | Customer Insight | Customer Experience Transformation | Customer Marketing | Customer Segmentation Strategy | Community Building | Community Engagement | Stakeholder Relations | Communications | Brand Loyalty | Revenue Generation | SaaS Product Adoption
