Bill Hobbib
CMO, Varicent
I'm a high-energy, results-focused marketing leader and category builder who has generated hundreds of millions of dollars in new revenue and billions in shareholder value. I've played a key marketing role in 6 unicorns, with 3 companies acquired at 10X revenue valuations.Driving aggressive growth and building scalable revenue engines that deliver tens to hundreds of millions of dollars in ARR are my passions. I bring a unique approach to marketing leadership - one that's deeply focused on working hand-in-hand with Sales teams and customers. By this close collaboration, I've been able to redefine messaging, positioning, and category for multiple companies in a uniquely powerful way, leading to increased win-rates, increased ROI and impact for demand generation, and sustained growth.
My coaching and employee development of product marketers, demand gen innovators, communication experts and customer marketers has impacted the growth trajectories of multiple companies and career paths of dozens of senior marketing execs. Recent roles have seen me lead and grow high-performance, global teams ranging across North America, Europe, and APAC.
Specialties: Category creation, messaging/positioning, product marketing, content marketing, paid media, demand generation, pipeline-building, public relations, analyst relations, social media, SEO, search engine marketing, SDR management, customer adoption, customer advocacy, product-led growth, partners and channels
Market expertise: AI/ML, big data/analytics, applications, IT infrastructure, storage; industry segments including life sciences, financial services, e-commerce, healthcare, and manufacturing.
