Brenda Fridman

Director of Sales, Hubspot

Brenda is a builder, data-driven problem solver, and visionary thinker with a proven track record of driving growth and efficiency. At LinkedIn, she worked with over 1,800 mid-sized SaaS businesses, optimizing lead flow and enhancing ROI. At Google, she supported 7,000 small business owners in increasing leads and sales. Whether navigating hyper-growth or guiding companies toward operational maturity, Brenda excels at transforming operations by implementing repeatable processes, disciplined behaviors, and a focus on speed—creating a proven formula for scale.

As a Limited Partner, Board Member, and mentor, Brenda advises startups on scaling their businesses from $0 to $1M and beyond to $10M+ by crafting go-to-market (GTM) playbooks that generate predictable leads and revenue streams.

Passionate about people and culture, Brenda believes that businesses achieve their full potential when their teams are inspired and empowered to do the same.

Proud of her Mexican heritage, Brenda is a dedicated girl mom, athlete, engineer, and active community volunteer.