Doug Mooney
Managing Partner, Tamarack Growth Advisory
I’m a senior operator and sales leader who has spent my career building and scaling world-class Tech B2B businesses from a few million in annual revenue to $100M+. Today, I’m harnessing the skills, tactics, and best practices developed over those 18 years to empower the next wave of startups in reaching their revenue goals, as an embedded GTM adviser, a fractional CRO, and a Managing Partner at Tamarack Growth Advisory.I specialize in enabling rapid and efficient revenue growth for B2B startups as they scale from $2M to $50M in ARR, and beyond. With a data-driven approach spanning the prospect and customer journey, I focus on accelerating growth, solving for real-time barriers to revenue goals, and building out the best-in-class GTM orgs necessary for long-term success.
You can review some of the primary ways I partner with startups below. If you’re a founder, sales leader, or investor who’d like to learn more, schedule time via the link above or email me at doug@tamarackgrowth.com.
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Embedded Advisory / Fractional CRO - Key areas of focus
Accelerating revenue growth
* Increasing ACV: Introducing levers for growing both New Logo ACV and overall customer LTV
* Accelerating sales velocity: Introducing new tactics to reduce your sales cycle time
* Building a customer growth engine: Facilitating new expansion ARR and post-sales referrals
* Expanding into new segments / product categories: Ensuring the current team and motion will enable success
Diagnosing and addressing key hurdles to revenue goals
* GTM / ICP Refinement: Ensuring your GTM motion is optimized for your current ICP
* Improving conversion rate: Optimizing execution to address where deals are stalling or lost entirely
* AE performance variance: Diagnosing and solving for large deltas in AE performance
* Minimizing “revenue leakage”: Improving X-functional operations & handoffs to prevent lost deals
Building a best-in-class revenue team
* Introducing foundational RevOps: Building out the must-have processes and tools necessary to scale (qualification, forecasting, deals reviews, & reporting)
* GTM team-building: Introducing a best-in-class process to source, assess, and close GTM roles
* Onboarding & Enablement: Refining your onboarding, enablement and playbooks to ensure a repeatable sales motion
Driving portfolio-wide success
* Investment due diligence: Reviewing potential investments to assess overall GTM health
* GTM leadership coaching: Recurring coaching sessions with PortCo leaders on GTM priorities
* Ongoing advisory: Retained engagement with a set of rotating PortCos
