Eric Larson
Senior Vice President of Global Sales, Avetta
Co-founder of rule5 AI, pioneering the application of generative AI for strategic GTM. As an experienced operator, I bring a unique founder's perspective - I've experienced the problems we are solving firsthand and have tremendous respect and empathy for our buyers.Prior to co-founding rule5 I had an extensive track record of GTM leadership success at SVP and CRO levels in large organizations (Oracle); high growth (Qualtrics, sold to SAP then IPO); executive team (Helloworld, sold to Merkle); startup advisory (LearnCore, sold to Showpad); and startup founding (ENGAGEcx).
Strong track record of results in building highly successful teams in complex, competitive, high growth markets. Industry experience includes enterprise software, cloud, CRM, customer experience, and marketing technology serving mid-market to F500 enterprises in multiple industries.
