As a proven senior marketing executive, I am known for building marketing engines, solving business challenges, and driving results that have scaled business from $10MM-$50MM to $1B+. Working closely with the C-suite, I have built brands, scaled growth, launched new categories, and secured market leadership across B2B, B2C, B2B2C SaaS technology companies, including start ups, scale ups, mid/large enterprises. An entrepreneurial, results-oriented Go-to-Market (GTM) leader, I have the experience and vision to elevate the brand and build a scalable and efficient marketing machine that drives predictable, profitable growth through a digital-first, account-based, data-informed, integrated marketing approach.
Value-based full-stack marketing leader that leverages a unique blend of superpowers in demand generation, storytelling, and operations to build innovative go-to-market strategies that develop and scale organizations by aligning their goals, vision, mission, and purpose. I know what it takes to scale global growth.
Notable Career Highlights: -Accelerated revenue growth by 82% YoY by establishing a unified, high-performing culture at Blue Prism with 30% of the closed won new logo deals sourced by marketing. - Modernized the Software AG brand and maximized demand to achieve 200% pipeline growth and helped grow their SaaS business 39% YoY. -Successfully re-listed Avid Technology on NASDAQ and increased webstore bookings by 80% QoQ through an inspirational digital brand campaign launching the company’s first line of freemium products. -Grew the team at Progress Software from 6 to 20 and delivered 42% of pipeline, scaling revenue growth by 70%. -Expertly positioned Spotfire for acquisition by TIBCO by scaling revenue growth 300% in 2-years. -Visionary leader dedicated to enhancing team members’ careers through professional development, mentorship, and coaching, resulting in +40% of team members being promoted to leadership roles.
Expertise: Go-to-Market strategy, leadership, strategic planning, branding and communications, product marketing, messaging strategy and positioning, digital demand, content marketing, social media marketing, public relations, demand generation, pipeline development, marketing analytics, marketing operations, affiliate marketing, field marketing, channel marketing, account-based marketing, customer advocacy, customer marketing, customer experience, sales enablement, consensus building, team coaching, and development
Please feel free to contact me at: evswaim@gmail.com
