Jessie VanderVeen
Head of Product Marketing, Generative AI Agents, Developer Tools, Amazon Web Services (AWS)
I am a full-stack GTM and operational leader with 20+ years of experience, and a passion for helping companies grow. I develop and execute product-led growth (PLG) and enterprise strategies driving product engagement and revenue growth, and have spent years connecting these in high-growth environments.I've been the first operator, building and scaling organizations and teams from the ground up (startups and F50), and have been responsible for the end-to-end customer lifecycle, corporate & business development, and legal. I enjoy developing brands, testing and scaling growth initiatives, launching great products, driving cross-functional strategies, and have a proven track record of building and leading high-performing teams (40+) with inclusion, diversity, and a culture of psychological safety at their core. I have experience operating on the executive level, fundraising, and driving revenue growth from $X00K to $X00MM+ with two successful startup exits.
Key highlights include:
- Launching first commercial app for Jira & bootstrapping international business to $25M in 5 years
- Launching & growing GitHub Marketplace and app developer ecosystem
- Scaling Icelandic IoT/supply chain startup from $400k to $140M in 4 years, delivering 6.6bn+ COVID-19 vaccines with a 99.99% delivery acceptance rate
- Launching and growing marquee AWS generative AI dev tools, including AWS Amplify, Amazon CodeCatalyst, Amazon CodeWhisperer, and Amazon Q Developer
Functional Expertise: Go-to-Market Strategy, Revenue Marketing, Demand Generation, Growth Marketing, Product-Led Growth, Sales Development, Global Leadership, Business Development & Partnerships, Category Design, Corporate Development, Community-Led Growth, Integrated Marketing, Storytelling, Product Marketing, Press & Media Relations, Analyst Relations, Market & Competitive Analysis, Revenue & Pricing Analysis, P&L Management.
Industry Expertise: B2B, B2D, Developer Tools, DevOps, Platforms, Design, AI and Machine Learning, Internet of Things (IoT), Sustainability/Climate Tech, Supply Chain, SaaS, Marketplaces.
Legal Experience: M&A/Integration, Due Diligence, Contracts/Licensing, IP, Securities, Compliance, Venture Capital, Private Equity, Fund Formation, Corporate Governance, Investor Relations.
Core Values: Inclusion, Belonging, Empathy, Kindness, Empowerment, Stewardship, Curiosity, Humility, Authenticity, Growth
Doctor of Law from NYU Law. UMich MBA. Mom of two girls. Violinist. Aspiring surfer. American and Icelandic. Relentless optimist.
Opinions are all mine.
