John Jefferies

CEO, Authentic Marketing

I am an experienced web3 CMO with a deep understanding of cybersecurity, encryption, and finance, so blockchain is my perfect storm.

Marketing that differentiates and you can trust is hard to come by in web3 and security. Creating a high-impact brand and delivering programs and communication that represent your values and keep its brand promises is at the core of Authentic Marketing.

Reputation matters. Develop your brands into a trusted icon of the blockchain ecosystem.

Embrace AI in Marketing
Embrace generative AI. Now, it is eat or be eaten for teams that embrace or ignore AI’s impact on creative work. Enable your team to embrace and operationalize generative AI to gain significant productivity improvements.

Scale and Grow
Growth marketing applies proven best practices in B2B marketing to build awareness, interest, and usage. The Science of Scaling applies proven web2 best practices and applies it with a web3 ethos to achieve predictable and scalable growth.

Plan and Execute on Strategy
Fractional CMO, product marketing, editorial, and SEO services can help prioritize, implement, and manage key marketing activities, PR initiatives, and product launches. Fractional access to experts in content marketing, education, SEO, product marketing, and marketing automation can bootstrap or augment internal capabilities.