Juliette Kopecky
I'm a data-driven marketing leader with experience running teams and launching products within B2B startups and enterprises, especially within high-growth SaaS companies. I'm passionate about understanding what makes customers tick, and then translating that into meaningful marketing campaigns focused on their needs.Most recently, I built the Marketing team at LinkSquares from the ground-up, and grew the company from $2M in ARR to over $50M. The Marketing team was just me to start and grew to 40 people. I love building from scratch and growing teams. I led large-scale product launches, did a complete overhaul on the brand, and built a demand gen engine. A few notable awards and placements: Inc. 5000, Fast Company Most Innovative Companies, Forbes Next Billion Dollar Startup, Leader in the Forrester Wave, BBJ Best Places to Work, G2 Leader in multiple categories.
I have a deep understanding of how customers evaluate, purchase, and use products. I'm a unique marketing leader in that I have direct experience working on sales, product, and marketing teams. Not only have I run all aspects of marketing, I know what it's like sell and carry a quota, which has given me the ability to create sales enablement strategies and competitive intelligence resources that sales teams love. On the product side, I've helped develop product roadmaps, gathered meaningful intelligence from customers to inform requirements, and developed strategies for increasing product usage. I've worked hands-on on everything from requirements development to customer engagement.
My specialties include marketing leadership, scaling teams, messaging and positioning, GTM strategy, demand gen strategy, ABM, sales enablement, event strategy, competitive intelligence, user engagement, customer research, partner marketing, customer marketing, content creation, and project management.
