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- Lawrence Schwartz
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Lawrence Schwartz
CMO, Körber Supply Chain Software < https://www.koerber-supplychain-software.com/en>
Innovative and transformational Global Marketing Executive, offering 15+ years of experience across various industries and technologies, including AI, Machine Learning, Cloud, Data Management, Sustainability, and Operational & Process Software. Demonstrated history of scaling programs from the ground up, stewarding budgets of $30M, building winning teams of 75+, and growing high margin B2B business from $100M to $1B. Thought leader, growing the brand and share of voice, speaking at industry events, and positioning organizations as market leaders. Results Driven, with a proven track record in demand generation, optimizing ROI, and teaming with sales on go-to-market. Problem solver, including tackling one of NASA’s top 5 technology challenges and eventually advancing to senior engineer in industries such as Telecom, Aerospace, and Defense early in career.KEY ACHIEVEMENTS
• Innovated marketing at Aspen Technology and led a major company repositioning, resulting in leading category Share of Voice and sentiment, over 2x brand preference over competition, and achieving the most innovative company award
• Built digital demand generation, enhanced SLAs, and integrated new businesses, contributing to doubling revenue
• Created global marketing team at SoftwareOne, developing a cohesive team that contributed to 30% YoY growth
• Transformed business at Attunity to SaaS and built key relationships with partners leading to a multimillion-dollar deal with AWS, 50%+ increases in revenue YoY, and establishing the organization as an industry leader
• Awarded the CMO Award by CMO Club for demonstrated leadership in creating valuable content
• Featured speaker and industry expert for numerous events and publications, including MIT EmTech Conference, AWS re:Invent, Gartner Summit, ARC Forum, MassTLC, VMWorld, Nikkei, Tech Review, Seattle Times, and Xconomy
AREAS OF EXPERTISE
Executive Leadership | Global Marketing & Brand Strategies | Demand Generation | Strategic Planning & Execution | M&A Integration | Organizational Change | Sales & BDR Leadership | Competitive Analysis | Product Marketing | Internal & External Communications | Market Research | Creative Storytelling | Strategic Partnerships | Team Building