Matt Bennetti

I'm a marketing advisor with 20+ years experience in enterprise software.

I'm a specialist in Go To Market strategies and tactics. I love building programs that strengthen the bond between marketing and sales.

I started my career at Salesforce in operations building our sales process and enablement machine.

I built a competitive intelligence function that empowers thousands of AEs today.

I was part of the original Product Marketing team at Salesforce and can help you build out a corporate positioning deck, or something product specific. I understand how to bring this positioning to light across all marketing disciplines in a way that scales.

I'm an expert on how to build and run a community and the intersection between customer marketing and community marketing. I've unlocked the motion that generates world class content from these two programs.

I worked on over 50 acquisitions for Salesforce, including; Radian6, ExactTarget, Buddy Media, Demandware, Quip, Mulesoft, Krux and The CMO Club. For every acquisition, I learned the marketing and sales tactics that created their unique vale in the market.

I helped develop the Go To Market integration framework used to successfully integrate all acquisition types. This includes new markets, adjacent markets, product feature enhancements and talent acquisitions.

I also oversaw several "internal mergers" where redundant teams were merged together to unify people, processes and systems. I worked closely with teams that were "acquired" from one org (sales and alliances) into a new org (marketing).

I also ran The CMO Club. Key areas of development included; onboarding the existing team, adding key hires from my Salesforce network, and building scalable processes to run the business.