Neha Mirchandani

Vice President of Corporate Marketing, GoTo

▶️ I believe in the power of storytelling and transformative company narratives that spotlight differentiation and value, infuse long-term customer loyalty, attract great talent, and enrich the corporate culture. My career spans global enterprise technology companies as well as innovative startups, and I have deep experience in Enterprise Software, SaaS, Cloud Communications, Employee and Customer Experience, HR Tech, Fintech and IoT. My focus is on elevating brands and positioning companies for growth, while driving demand across a variety of customer and industry segments.

▶️ Throughout my career I have created cultures that are family friendly, and as a working mom, I’m passionate about the ways that technology can enable more efficient, more flexible, and more human-centric ways of working. I have written for Forbes, CIO.com, HR Technologist, MarTech Advisor and other industry publications about how technology is changing the world of work. In 2018 I was the recipient of the Aragon Research Women in Technology Award for Marketing.

Representative career accomplishments include:

✔ Hypergrowth — Played pivotal role in RingCentral’s move up-market from SMB to Enterprise, increasing growth from $500M to almost $1B in 2 years. Instrumental in BrightPlan’s transition from B2C to B2B2C driving revenue growth 1500% in 4 years. Participated in due diligence on multiple growth-focused acquisitions throughout career.
✔ Category Creation — Disrupted legacy Financial Planning market with digital technology, delivering category leadership. Repositioned global communications provider from Voice niche to broader Employee Experience (EX) and Customer Experience (CX) suite.
✔ Thought Leadership — Instrumental in defining Cisco’s overall Video and IoT strategy and positioning. Raised brand awareness for BrightPlan by ideating and executing Wellness Barometer Survey 4 consecutive years which has become an industry benchmark. Served as company spokesperson.
✔ Teambuilding and Leadership — Recognized for building, scaling, leading, and mentoring world class global teams within cultures of transparency, collaboration, and empowerment. Advocate for Diversity Equity, Inclusion and Belonging (DEIB) throughout career.
✔ Marketing Subject Matter Expertise (SME) — Built a reputation as a full stack technology marketer with expertise spanning brand and revenue marketing. Recipient of the Aragon Research, Women in Tech 2018 Marketing Award for outstanding contributions and achievements in technology marketing.