Data-driven growth marketing leader with 20+ years of experience driving growth in B2B SaaS tech companies. Passionate about developing brand and demand creation strategies designed for buyer engagement, pipeline growth, pipeline acceleration, and revenue. Energetic, empathetic, supportive leader with the ability to build and mobilize high performing teams, and partner at all levels for desired business outcomes.
Areas of expertise and interest include: ● GTM strategy ● Hiring/developing top marketing talent ● Demand creation/ABM strategy ● Building marketing tech stack ● Predictive analytics & AI ● Digital marketing/social/paid media ● Sales & Marketing alignment ● Account based marketing ● Performance analysis & reporting ● Experience and success with IPO, M&A, Start-Up, and Scale-Up
