Christopher J. OBrien
President, Armada Sunset Holdings
I leverage a unique combination of experience in front line sales and customer management, followed by P&L and business division accountability including twenty years of experience on the senior management team of a Fortune 250 company. I lead improvements in an area that I know well, and stay active in. This background helps me be a more informed, pragmatic, and passionate leader of commercial improvements: it’s all about profitable growth. I have used this unique background to drive growth and build out expertise in these principal areas: 🌟 Enterprise Strategy & P&L Leadership: My commercial leadership is founded in my time spent leading operations, P&L’s, and business unit/divisions. I’ve been on a senior leadership team that drove revenue growth from $3.6B to $26B CHRW.
🔍 Customer Champion: I am deeply invested in understanding customer needs and market dynamics. Responding with internal improvements is my priority. Customer listening is an art that should come naturally from staying present in the field, but also a science where structured processes lead to the most consistent needs getting prioritized.
🚀 Sales Force Support: Having been in the sales seat, I prioritize helping customer facing people be more efficient over just measuring them. I’ve led numerous new programs to increase sales force success including CRM rollouts, recognition programs, lead development tools, strategic account programs, sales support roles, training, and competitive intelligence programs.
📊 Sales Force Design, Metrics, & Compensation: My expertise lies in optimizing sales structures, implementing effective metrics, and aligning compensation models for optimal performance and motivation.
🌐 GTM Strategy: I have spearheaded transformative GTM (Go-To-Market) initiatives, driving sales growth, enhancing market recognition, and reducing customer confusion. My approach with strategic change is intense collaboration with peers and deep research.
🤝 Marketing and Sales Collaboration: I advocate for seamless collaboration between sales and marketing teams, aligning efforts towards revenue generation and qualified lead conversion.
👥 Active Leadership Engagement: I believe in leading by example and staying actively involved with customers and sales opportunities to understand evolving market needs and support commercial teams in achieving success.
🎯 Board and Advisory: I enjoy sharing what I have learned to help companies of all sizes. I bring a growth and scale focus than can be a gap in the board room.
