Seasoned operator and venture-builder, Iryna leads cross-functional teams in both startup and corporate environments. Iryna integrates management consulting acumen with deep expertise in venture incubation, growth marketing, and digital transformation. She combines strategic vision with executional excellence, launching new disruptive businesses and scaling revenue for high-growth products. Over the last 15+ years, Iryna launched and scaled companies, executed large GTM and growth programs, hired and led high-performance teams, developing an intuitive understanding of what makes startups and businesses succeed.
Iryna has an MBA with honors from Harvard Business School. ------ DMN 40 under 40, Mobile Women to Watch, Brand Innovators 40 under 40 West, Smarties Best Performance Campaign Mobile Marketing Association. Contributor to CMO.com, Venturebeat, and TechCrunch.
- Performance marketing, direct response marketing, multi-channel user acquisition, back-end and cross-sell monetization, SEM, SEO, and content generation for inbound traffic growth - Digital growth, mobile adoption, activation, iOS & Android attribution, post-download ROI, mobile display, hyper-local advertising, RTB/DSP, user acquisition, subscription-based LTV optimization, media planning and buying, campaign optimization, App Store SEO - Marketing technology, attribution, retargeting, desktop-to-mobile attribution, device ID tracking, tracking SDK integration, database integration for user acquisition, cohort performance measurement, cohort conversion optimization, reporting dashboards - Funnel optimization, AB testing, AB testing software, testing frameworks, testing hypothesis and measurement - LTV calculation and projection, CAC calculation and optimization, LTV/CAC optimization
