Jay Roxe
CMO, inriver
I'm an engineer turned general manager and marketer with success in defining three different categories and a history of driving phenomenal growth while transforming and scaling teams.I build teams using three core principles:
People Come First: My teams have told me that my "superpower" is setting really high standards but still caring deeply about individuals.
Let the Data Tell the Story: Storytelling begins from unique and impactful data that tie to a customer's pain points (measured and emotional). Data is also at the core of continuously improving marketing and assessing the impact on the business.
Marketing Needs to Lead: Marketing isn't comfortable. We need to earn a leadership role within the company. We always need to be balancing trying new techniques and messages while ensuring we give customers time to internalize the existing messages.
For purposes of feeding search engines here are some of the skills where I've developed mastery: all aspects of marketing and product management including opportunity identification, value creation, messaging, pricing, packaging, demand generation, brand building, thought leadership, customer marketing, competitive analysis, and sales enablement.
