Senior Director, Lifecycle Marketing & Marketing Operations, Deel
Data-driven demand generation leader with over 20 years of experience building and scaling high- performing teams. Proven track record of developing and executing marketing programs that drive engagement, pipeline growth, and revenue. Skilled in digital marketing, customer lifecycle marketing, account-based marketing (ABM), and marketing operations.
A collaborative and empathetic leader, adept at building consensus, driving cross-functional teams, and fostering strong relationships with key stakeholders to achieve measurable outcomes. Recognized for introducing innovative marketing strategies and operational improvements that align with business objectives and deliver results.
Key Achievements: • Spearheaded cross-sell programs, driving 100% YoY pipeline growth. • Re-designed nurture strategies, increasing MQLs by 50%. • Managed multi-million-dollar budgets, generating $100M+ in annual pipeline. • Streamlined lead management processes, improving sales efficiency with a 200% increase in conversion rates.
Proficient in Salesforce, Marketo, Eloqua, and other Martech platforms, I specialize in optimizing marketing operations and executing data-driven strategies to drive scalable growth.
