Kathy O'Connell
Vice President of Corporate Marketing and Communications, 1Password
A growth-driven B2B technology marketing and communications leader with expertise in building and transforming brands across SaaS, Cybersecurity, AI, IT, and Networking sectors. Spearheaded innovative brand campaigns, breakthrough public relations strategies, award-winning thought leadership programs, and C-suite events for pre-IPO and Fortune 100 companies that achieved the #1 share of voice, influenced 30% year-over-year ARR growth, and outperformed pipeline goals. Led marketing and communications teams across companies ranging from $70M to $40B in revenue, with organization sizes varying from 300 to 70,000 employees. Experienced in Private Equity and VC-financed environments, as well as Public companies.
Core competancies: Marketing Strategy | Corporate Marketing | Brand Strategy | Brand Management | Marketing Campaign Creative | Company Positioning | Product Messaging | Thought Leadership | Content Strategy | Content Marketing | Integrated Marketing Campaigns | Account-based Marketing | Corporate Communications | CEO Communications | Public Relations | Analyst Relations | Customer Marketing | Customer Advocacy | Event Marketing | Social Media Marketing | Digital Marketing | Website Development | Search Engine Optimization (SEO) | Search Engine Marketing (SEM)
